DESIGN & ART DIRECTION

I am passionate about branding and design and relish the opportunity to create work that embodies strong conceptual thinking and a high standard of creativity. 

With over 20 of years industry experience as a creative, I have shared my time working between Melbourne and London. I enjoy heading up a team of creatives, however, at times like to work autonomously too.

I love working on small and big brands and see myself as an ideas-led creative thinker with a wide and diverse skill set.

Art Direction & Design
Branding & Brand Strategy
Brand Campaign (TTL)
Retail Marketing
Property Marketing & Placemaking
Packaging Design
Styling & Production
Print Production
Environmental Design

STYLING & PRODUCING

Starting as an art director and graphic designer, I naturally evolved into styling and producing photographic shoots. Armed with a strong creative vision I am often sought after for my love of detail, intuitive style as well as my technical knowledge and ability to problem solve. I am an experienced leader and love collaborating with photographers, videographers, DOPs, set builders, GCI artists, Illustrators and retouchers.

My focus is predominately on advertising campaigns, editorial photo shoots and TV commercials, I also have vast experience with set design, prop making, prop sourcing, visual merchandising and interior design.

I have collaborated with international and locally based clients including Penfolds, Sukin, The Body Shop, TK Maxx, Abode Living, St Collins Lane, Fortnum and Mason, Mikimoto, Paul Bram, French Connection, The Paint & Paper Library, ESPA International, Subway, La Maison Du Chocolate, Thorntons and Organic Nation to name a few.